Hailey Bieber Launches New Skincare Range, Rhode

(A skincare routine that women of color have used for decades and were called “ghetto” for. But it’s suddenly trending now that a famous white woman reintroduces it.)

Hailey Bieber has launched her new skincare line, Rhode, designed to ‘glaze the skin with nutrients and quality products. Images: Courtesy Instagram It isn’t uncommon for a celebrity to launch a makeup or skincare brand, from Kim Kardashian’s new line SKKN by Kim, Rosie Huntington-Whiteley’s Rose Inc and JLo Beauty by Jennifer Lopez, there is […]

Hailey Bieber Launches New Skincare Range, Rhode

It has been a long time since I wrote something. I have been busy taking care of a newborn. My apologies!

Hailey Bieber has been trending on Twitter and Tiktok lately, and no, it’s not only because of her interview on the podcast ‘She is the Daddy’ covering up her cheating with her now husband Justin Bieber while he was dating Selena Gomez. It’s her clean girl aesthetic look that got the Latina, Brown, and Black women bothered. Haley rebranded a glazed lip look on her Instagram a week ago that has been used by women of color from low income household since the 80s. A look that was looked down upon and considered ghetto by upper class whites. Because many women of color in the 80s and 90s couldn’t afford high brand lipsticks and lip gloss with brow pencil used as lip liner was cheaper.

This appropriation has been happening for some time now. It happened with hoop earrings and slick back hairstyles. We are never credited for such trends but mocked. Soon as a celebrity displays the same look it’s the newest fashion sensation. So next time you see a white model or actress revealing a new trend, do research and find the origins of it.

Is pretty a privilege or a curse?

I was waiting in the La Madeleine Bakery and Café queue when I noticed a man in his mid 20’s approach two women seated at a table. One of the women had light neutral blonde hair and was wearing a bright yellow dress complimenting her green eyes. She looked beautiful and seemed pretty tall. He requested to get her number which she politely declined. Before he left, he paid the barista for the young woman’s coffee and breakfast with his phone number on a piece of napkin. The lady, though, seemed a bit annoyed than appreciative after finding out the gentleman had made her payment and left his number even after her rejection. I didn’t blame her for being upset.

This incident I had just witnessed made me question if being pretty was a privilege or a curse. However, I do agree that being physically attractive does have many benefits. For example, a good-looking person has a higher chance of getting a job, a date, less severe sentences, and store discounts. But being attractive has as many downsides.  

“ALL THE GLITTERS IS NOT GOLD”

Not everything that looks precious or true turns out to be so. For example, Lauren, a Doctoral Candidate of Clinical Psychology, has stated that “When someone is deemed pretty, they are presumed to be hardworking, kind, and funny- you name it.” People that are considered attractive are compelled to always live up to high standards. Psychologists believe the Halo Effect is why we subconsciously assume people’s appearances reflect their overall characters. With this in mind, it is unsurprising that physically attractive individuals are perceived as more “sociable, dominant, sexually warm, mentally healthy, intelligent, and socially skilled” (Feingold, 1992). Like in South Asia, when a person is attractive and well mannered, he/she is viewed as ‘smart.’ Girls who are lighter skin are treated favorably and get more employment opportunities and marriage proposals. 

“MAYBE ITS MAYBELLINE, OR MAYBE ITS A FILTER”

Social media has made it more damaging for young women in this generation. Instagram and Snapchat filters that alter our facial features have messed with our perception so intensely that we believe that is how we should look in reality. So when one of our pretty friends uploads a selfie, we can’t help but compare ourselves to them harming our mental health. It has become a competition for young girls to be seen as attractive and become famous. For this reason, women are more likely to have low self-esteem and be lonely. An Article in 2018 stated the females have been getting plastic surgery done to look more like their Snapchat filter, known as ‘Snapchat dysmorphia.’ Around 55% of facial plastic surgeons report seeing patients seeking operations to look better in selfies. Teen girls desire to be like the models and influencers they see on social media, even if they are beautiful the way they are. 

BEAUTY VS THE JUSTICE SYSTEM

Aside from friends being envious of you, good-looking young girls are likely to be sex trafficked. In a recent article by Tina Frundt, during slavery, girls of color with lighter complexion known as ‘Fancy girls’ were sold for sex at a five times higher price than those enslaved for labor. Sex trafficking of young and attractive women of color to white males is still taking place in many countries. Unfortunately, only a few of those men are held accountable and put behind bars.

Research has also shown that people are more likely to believe sexual harassment claims by young and attractive women who act more feminine. For example, the University of Washington asked a group of people to draw two women, one likely to be sexually harassed and another who wouldn’t be in such a situation. The result showed that looks matter even in harassment allegations. Furthermore, there is physical attractiveness bias in the legal system. Good-looking women serve fewer sentences while unattractive defendants get severer punishments. 

IT’S EASIER WHEN YOU ARE PRETTY

In my opinion, being pretty is a privilege that society needs to accept. Attractive people are more readily accepted into society while others have to work for it. But, yes, there are a few disadvantages with pretty privilege, life is not always rainbow and ice-cream. People need to stop being bias and understand that looks don’t define a person’s character and that beauty comes from within.

Written By: Mubina C