Hailey Bieber Launches New Skincare Range, Rhode

(A skincare routine that women of color have used for decades and were called “ghetto” for. But it’s suddenly trending now that a famous white woman reintroduces it.)

Hailey Bieber has launched her new skincare line, Rhode, designed to ‘glaze the skin with nutrients and quality products. Images: Courtesy Instagram It isn’t uncommon for a celebrity to launch a makeup or skincare brand, from Kim Kardashian’s new line SKKN by Kim, Rosie Huntington-Whiteley’s Rose Inc and JLo Beauty by Jennifer Lopez, there is […]

Hailey Bieber Launches New Skincare Range, Rhode

It has been a long time since I wrote something. I have been busy taking care of a newborn. My apologies!

Hailey Bieber has been trending on Twitter and Tiktok lately, and no, it’s not only because of her interview on the podcast ‘She is the Daddy’ covering up her cheating with her now husband Justin Bieber while he was dating Selena Gomez. It’s her clean girl aesthetic look that got the Latina, Brown, and Black women bothered. Haley rebranded a glazed lip look on her Instagram a week ago that has been used by women of color from low income household since the 80s. A look that was looked down upon and considered ghetto by upper class whites. Because many women of color in the 80s and 90s couldn’t afford high brand lipsticks and lip gloss with brow pencil used as lip liner was cheaper.

This appropriation has been happening for some time now. It happened with hoop earrings and slick back hairstyles. We are never credited for such trends but mocked. Soon as a celebrity displays the same look it’s the newest fashion sensation. So next time you see a white model or actress revealing a new trend, do research and find the origins of it.

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